Is Researching Psychographics Worth It?

Researching psychographics involves delving into the deeper aspects of your target audience’s personality, attitudes, interests, values and behaviors. This information can provide valuable insights into understanding what drives your audience and how to connect with them on a more personal level. Here’s how you can conduct psychographic research: Remember that psychographic research provides a more […]

2 mins read

Cause for a Pause

One of the most beautiful experiences I have in my life is getting paid to be in a beta group for a meditation expert. What is a beta group? A beta group tests out the product before it’s offered to the general public. What does the product look like? In this case, the digital product […]

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The Why

Decisions, Dreams and Daring Successes Talking with a client today, I felt myself wandering off in my mind thinking why does he need this project done? What is the end goal?  So I asked him. This seems pretty involved it will take some time, what do you plan on getting from this. Metrics. How he […]

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What a good client fit looks like:

You come up with similar ideas for a project. You are friends. Respect is present in every conversation. Both of you take accountability. You both feel heard and understood. Differences of opinions happen, but you both feel valued after. There is a lot of smiling going on. You are encouraged to think creatively. They say […]

1 min read

What is obstructing, delaying, or undermining the success of a project

Working through these obstacles is what we do. As Virtual Assistants, we are turning the tables and asking our clients to assist us! Our clients have set the tone for this article. We ask our clients to: Set clear expectations, limits, and timelines. This sets the stage for our work week and having a timeline […]

1 min read