Is Researching Psychographics Worth It?

Researching psychographics involves delving into the deeper aspects of your target audience’s personality, attitudes, interests, values and behaviors. This information can provide valuable insights into understanding what drives your audience and how to connect with them on a more personal level. Here’s how you can conduct psychographic research: Remember that psychographic research provides a more […]

2 mins read

Cause for a Pause

One of the most beautiful experiences I have in my life is getting paid to be in a beta group for a meditation expert. What is a beta group? A beta group tests out the product before it’s offered to the general public. What does the product look like? In this case, the digital product […]

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Chance to Shine

Think about projects anyone could do for your business with just a little guidance from you. On my end, it kickstarts my creativity and joy to work. On your end it kickstarts your creativity and joy to plan trips, start a new pastime or just hang out and catch up on some reading. Think about the joy these projects give to someone like me.

1 min read

What a good client fit looks like:

You come up with similar ideas for a project. You are friends. Respect is present in every conversation. Both of you take accountability. You both feel heard and understood. Differences of opinions happen, but you both feel valued after. There is a lot of smiling going on. You are encouraged to think creatively. They say […]

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What is obstructing, delaying, or undermining the success of a project

Working through these obstacles is what we do. As Virtual Assistants, we are turning the tables and asking our clients to assist us! Our clients have set the tone for this article. We ask our clients to: Set clear expectations, limits, and timelines. This sets the stage for our work week and having a timeline […]

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